Widgets are the buzzword of the month.
Ideas here and here. Please note there's a Krewson involved in the Allentown project. Yes, he's probably a 16th cousin or so. I've never met him.
But please also be careful of the definition or function of widgets -- Blogger uses them to help non-HTML people personalize the top layer of their templates. The media buzz usage of the term is as a tool to get news organizations to make it easy to share database information with non-traditional media. And in that usage, I think there's lots more to explore, but it's more complicated than it appears on the surface.
I have a small case study of a Flickr widget to share for those who want to hear.
And widgets need to work, for users wherever they are logged in. Some of those at AJC don't. Yet.