Do in-paper refers drive traffic?

Not for a blog about Harry Potter, at least not by 9:40 a.m. on a summer morning, even though a front-page story had a refer to this blog.
(Re-editing this post as new numbers come in. Certainty fades to uncertainty, the more facts you have).
By noon or 1 p.m., traffic had rebounded some, possibly because a link to the blog was posted at the very top of our website in a Harry Potter visual package.
Eventually, the day's numbers surpassed the 818 visitors that came on Saturday, just after the first Harry Potter post went up. Eventual number was 838.
In this case, it looks like many blog readers are using RSS or some other blog-watching software. The blog writer, Mary Newsom, believes the in-paper refer from her Saturday column was a major force in driving the Saturday morning traffic. The post was posted Friday night at 11:35 p.m., and the flood of hits came about 8 am. to 10 a.m. the next morning. I suspect it was a combination of RSS readers and the in-paper refer placed with her op-ed column.

To quote the Dayton managing editor awhile back: "Google is now the front page of the newspaper."

I think it's gone beyond that, to software that monitors particular sites and updates readers with headlines pointing to new content (often called RSS, but not all the software is "real" RSS, and not all of it is complicated).
But that software isn't perfect: The latest posting to Mary's blog was up about noontime. My Google Reader did not update with the new posting until 3:30 p.m. That lag might not mean much for overnight postings aimed at readers' morning reading habits, but for real news monitoring, it's unforgivable. There might be settings at Blogger or elsewhere that can speed this up.
Update: I created a Facebook group, Potterblog Fan Club, to push the blog, as an exercise in driving traffic. It brought a couple of hits, one at 10:40 p.m. Monday night. The timing seems obvious, for anyone who knows teenagers. I have a hunch that traditional newspaper readers are the ones logging in and reading in the morning, and the non-traditional younger readers are primarily the ones visiting later at night. Generally.
The Facebook group is up to five members as of 10 a.m. Tuesday -- obviously, the key is connecting with those viral folks who have lots of friends, not Facebook newbies like me.

Designers rule, others drool?

I know a designer who suggested this link, but was concerned about sharing it because of designer-hate backlash.
But hey, now Howard Weaver has it on his "I'm reading..." list, so here are a couple of quotes and a link:

"CEOs and managers must know Design Thinking to do their jobs. CEOs must be designers and use their methodologies to actually run companies. Let me be even more precise. Design Thinking is the new Management Methodology."

"Innovation is no longer just about new technology per se. It is about new models of organization."

--Bruce Nussbaum, BusinessWeek

Walk the walk, and walk the line

The Washington City Paper writes about The Washington Post's 10 Principles for The Post on the Web. They're worth reading.
The most intriguing and difficult ones, I think (oops, there's an opinion):

Accuracy, fairness and transparency are as important online as on the printed page. Post journalism in either medium should meet those standards.

We recognize and support the central role of opinion, personality and reader-generated content on the Web. But reporters and editors should not express personal opinions unless they would be allowed in the newspaper, such as in criticism or columns.

Rich Rubin walked this line beautifully in his Q&A as Dr. Traffic. He maintained his credibility as a reporter by keeping his opinions out of his dialogs with readers online, but he fostered transparency and fairness and a look inside his notebooks with his answers. I hope someone has archived that work to share with others who try the same thing. Rick Thames does a good job with his Q&A online as well, and that format gives some control over the space that a blog doesn't.

Line editors as well should take care in blogging opinion on the web, lest they erode the credibility of their editing. (Oops, another opinion).

Newspaper staffing levels

Jack Shafer at Slate compares staffing levels at The Washington Post and The New York Times in 1972 and now. Credit goes to Trent for finding the article.
One quote:
If hard-news sections take a disproportional hit as papers rescale, all the iPhones and Googles in the world won't matter.
The full story.
Read the comments too. It's worth pondering how our new technology has broadened the work of newsroom employees, not just made it easier. And is it more efficient to have mojos who do everything vs. assembly-line jobs? Indianapolis is outsourcing photo toning; but if someone sends a reporter an emailed mugshot, should that reporter be able to put it into production herself, or should she hit the forward button through three other people to get it in the paper?

pod and paper

This small paper's Web site has a feature that allows you to download stories to your iPod.

Go here for an example:

http://www.natchezdemocrat.com/news/2007/jul/04/technical-college-awaits-state-funds/ipod/

Copy Editors and the Web

Pam Robinson has started a series of potentially revealing interviews talking with copy editors about what (if anything) they're doing as their papers shift more emphasis online.

She starts with Jonathan McCarthy, editor of Newsday.com. Highlights:

• Many copy editors are already doing the work that helps make web sites go; they just may not realize it. Good web sites rely on good headlines and tight copy. In our case here at Newsday we have asked copy editors to think a little differently about how headlines work and what might make a good web story. Aside from the copy, anyone in the newsroom should take some time to find out as much as possible about their site’s audience. That will aid them in understanding what works and what doesn’t.
• By relying on the Web for breaking news, stories for the print edition should be more analytical, longer and useful. In its best model, a good web site makes a good paper better.
• The best thing anyone can do to take control of his or her work on the web is to become engaged with the Internet. See what your competitors are doing. Think about who might want to read your work and how they might find it. Promote your work on the web by getting it linked in blogs and message boards. Suggest multimedia ideas (videos, audio, photo galleries).

The 3 a.m. shift

E&P has a pretty good look at how Gannett's much-touted "Information Center" approach is faring a year after being rolled out. The papers say the approach -- more updates to the Web, a renewed focus to be ultra-local, inviting readers in on conversations -- has generated much more Web traffic. One paper says it's up 72% month to from last year.

• I liked this quote from a Merrill Lynch newspaper analyst:

  "They are giving the reader something rich. People who might not go to the site for news will go to find out home prices. It is an opportunity to serve advertisers better by connecting with the local audience and a number of local advertisers."

• The article does allude to concerns within a few of the operations that each newsroom is being asked to do too much, but there isn't a lot of explanation.

• In Rochester, N.Y., the paper is learning that the online features can drive print circulation. Editors discovered this in September when they prepared a multimedia package on local sex offenders, which included a database of registered felons and various audio and video reports.
  
  The Web package was prominently placed on the home page on Sept. 28 to promote much of the same material in a Sunday print presentation three days later. The effort resulted in the biggest Sunday single-copy sales of the year, with 4.9% more than any other Sunday. That record was broken two months later when the same approach was used for a report on police overtime.

• In Phoenix, the paper partnered with Arizona State University to pay 15 students $10 an hour to cover local news online during early-morning hours.

• In Parsipanny, N.J., where a Web editor works the overnight shift to keep feeding the Web and trying to grow the overnight audience, the editor says the approach has changed the mind-set of staffers.

  "It is less of a print-driven approach," he says while chatting in his office, "being absolutely as local as we can be and getting readers involved as often as possible." The early jump on the Web is key, he adds, noting that the paper's monthly page views jumped from 3.3 million in March 2006 to 4.9 million in March 2007.