State of the News Media: Skills and attitudes

The Project for Excellence in Journalism has released its exhaustive 2008 report.

Couple of quick highlights:

Attitudes:

"More than half (55%) of national executives felt their reporters substantially shared their values. Only 30% of reporters feel this way about their top owners and editors. And the gap is even greater between executives and newsroom staff. At the local level, only 23% reporters felt their bosses shared their values, versus 47% of executives and 31% of senior editors who felt this way about their reporters."
--Amy Mitchell and Tom Rosenstiel, commentary on journalists' attitudes.

Skills:
Top four traditional skills needed for online: 1. ability to learn, 2. research, 3. teamwork and 4. (tie) reporting and photograpy.