Saturday, May 31, 2008

How online journalists see themselves

Ryan Thornburg of UNC surveys online journalists in North Carolina, with a little help from Phil Meyer, Teresa Edwards and McClatchy's own Julianne Mulhollan.

A snippet, about the "Gannett" effect:

"Several panelists from Asheville ... contacted me to say they really didn’t work online. In their email signatures and in phone conversations, the job titles that they chose for themselves never included the online elements we found next to their names on the paper’s masthead. Among this group who declined to participate in the survey were people who I found had created online-only content for the Citizen-Times during the month the survey was conducted. I’m fascinated that despite what I perceive as obvious participation in the creation of online news, they still declined to self-identify as someone who worked primarily online."

Watch for more results at Thornburg's blog.

1 comment:

Andria said...

Perhaps Yelvington has the anecdotal evidence to illuminate the numbers:
Check "Let's play, "Who's the Luddite now?'" at