We really really mean it

Mark Glaser of Mediashift parodied the memo about the L.A. Times reorganization back in January. An excerpt:
O’Malley was asked how this new web initiative would differ from the past 12 web initiatives announced with great fanfare. . . .

"... This time when we say the Internet is important, we really, really mean it."

O’Malley said the “Internet 101” course would teach reporters, editors and photographers how to use an electronic mail program, how to surf the World Wide Web for news and information, and how to find cheap air fares."

Full parody is here.