In the race to capitalize on the popularity of broadband video, newspapers are continuing to take a page from TV stations’ playbooks by producing increasingly sophisticated newscasts and other Web programs. And although the newscasts may not pose a threat to stations’ ratings, newspaper executives are hoping they will help secure their lead over broadcasters in the battle for local ad revenues on the Web. ...I'll betcha we already have the resources and technology to pull something like this off. Maybe make the most of that WCNC partnership...
When it comes to online advertising, papers have the upper hand: According to a study from Borrell Associates, they control 36% of all locally spent, online advertising, well ahead of TV stations’ 7.7%. ...
The Roanoke Times offers a daily afternoon program produced in a new multimedia studio and control room. The Naples (Fla.) Daily News produces 30-minute daily “VODcasts” on its online channel, Studio 55. And Gannett’s Wilmington, Del.-based News Journal offers the twice-daily Delaware Online, which features a dedicated Web anchor.
(Click above to see the videos.)
Monday, June 11, 2007
Newspapers working on newscasts
From Broadcasting & Cable, examples of papers in Roanoke, Va., Naples, Fla., and Wilmington, Del., that are producing daily webcasts with bits of the day's news.