Monday, July 9, 2007

Designers rule, others drool?

I know a designer who suggested this link, but was concerned about sharing it because of designer-hate backlash.
But hey, now Howard Weaver has it on his "I'm reading..." list, so here are a couple of quotes and a link:

"CEOs and managers must know Design Thinking to do their jobs. CEOs must be designers and use their methodologies to actually run companies. Let me be even more precise. Design Thinking is the new Management Methodology."

"Innovation is no longer just about new technology per se. It is about new models of organization."

--Bruce Nussbaum, BusinessWeek

1 comment:

Leslie Wilkinson said...

Thanks for this one, Andria!

"CEOs and top managers hate the word 'design.' Just believe me. No matter what they tell you, they believe that 'design' only has something to do with curtains, wallpaper and maybe their suits. These guys, and they’re still mostly guys, prefer the term 'innovation' because it has a masculine, military, engineering, tone to it."

... but it's true. Don't "redesign" the paper anymore, "reinigorate," "reinvent," "reengineer"... etc. etc. etc.

"The 22-year old founder of Facebook, recently said that 'the other guys think the purpose of communication is to get information. We think the purpose of information is to get communication.' "